With technology changing at an astounding rate, it can be easy to get caught up in the latest ways to present your property. And while things like HD videos and digital furnishing are highly valuable parts of your marketing strategy, it’s important not to forget the basics too. Floor plans may have been around for a while, but they are …
Content Marketing: A Powerful Tool for Estate Agents
Do you have some awareness of what content marketing is, but aren’t sure of the right way to go about it? Or perhaps you know exactly what it entails, but aren’t sure how it can help your business? In short, content marketing is a type of marketing that involves creating and sharing content to your audience. This can include blog …
How CGIs Can Help Sell Your Property
When it comes to selling new builds, computer generated images play a key part in your marketing strategy. Not only do they allow you to create interest while the property is still under construction, but they also help potential buyers to visualise what the final space will look like. Here is everything you need to know about CGIs and how …
Using Creative Photography to Market High Value Homes
Photography plays a key part in marketing any property, but there are certain houses that demand a little extra attention. Because of their size and unique features, standard photography alone often doesn’t do justice to higher value homes. But by thinking outside the box, you can use photography to better showcase a property’s features and differentiate you from other estate agents in …
Getting Started with Instagram Stories for Estate Agents
With social media changing at such a rapid rate, it can be hard to keep up with all the latest features. But there are some that estate agents should definitely be taking advantage of, and Instagram stories is one of them. Here is everything you need to know about what they are, what they’re good for, and a step-by-step guide …
What Makes a Good Property Photo?
Good photography lies at the heart of every property listing and is often the first thing that draws potential buyers in. We all know that first impressions count, so it’s important that you get your images right every time. But what exactly is it that makes a property photo stand out from the crowd? Here are a few things to …
7 Ways You Can Use Social Media to Bring in More Enquiries
Social media is a fantastic, but often neglected tool for generating leads for estate agents. With billions of users across all the different platforms, your clients are already spending time online, so it’s important that you have a presence there too. However, some research shows that less than 6% of your followers will see the content you post, so it’s more …
Is There Still a Place for Property Brochures?
Gone are the days where prospective buyers would step into your office as their first port of call. In fact, some research suggests that more than 95% of property searches now start online. With the rapid growth of digital marketing and a huge emphasis on having an online presence, is there still room for traditional print marketing in property? Though …
Can Twilight Photography Help Sell Property?
Twilight photography can be a highly valuable part of your property marketing strategy. These are shots taken during the golden hour, just before and during sunset, when a lovely golden warmth fills the sky, diffusing the sun’s rays and reducing harsh shadows. After tuning on all the mood an accent lighting, the photographer chooses a viewpoint and waits for just …
Why Video is Essential to your Property Marketing Strategy
In today’s world, an online presence is a must for most businesses, and estate agents are no exception. For many people, the internet is the first port of call in their hunt for a new home. But with hundreds of property listings to sift through, how can you ensure that your properties get seen by the right people? The average …