Good photography lies at the heart of every property listing and is often the first thing that draws potential buyers in. We all know that first impressions count, so it’s important that you get your images right every time. But what exactly is it that makes a property photo stand out from the crowd? Here are a few things to consider.
Setting the scene
Creating an eye-catching property image begins before the photographer even arrives. The best photos are clutter free, including tables and surfaces, and with all the curtains, blinds and shutters open to let in as much natural light as possible.
Small touches can make a big difference to the overall image. Bouquets of fresh flowers or bowls of fruit add a splash of colour to room and can instantly brighten up a photograph.
It’s all in the angles
It’s important to show as much of the room as possible, which is where both the lens and the position of the photographer comes in. Good property photos usually get three of the walls into the shot, which helps give prospective buyers a better indication of the look and feel of the space.
Rightmove suggests that the perfect number of property photos is between 5 and 9, so capturing as much of the room as possible in each photo is key. Not only does it help to keep people’s attention, but it shows off the property to its fullest potential.
For exterior shots, it’s well worth considering aerial photography, which again shows off more of the property in one image, giving a better idea of its size and the surrounding location.
Put your best foot forward
The best property photos highlight the home’s key selling features. Whether it is high ceilings, large windows or a feature fireplace, the composition of the photo should be designed in a way that accentuates these elements in a subtle yet effective way.
Focusing on accentuating these details can be what sets your property photos apart from others, and can also play a part in getting potential buyers to pick up the phone.
Dynamic post-production
Many great property photos will have had a little helping hand in post-production. The goal is never to mislead buyers but to enhance the features that the property has. This may include removing shadows, correcting lighting, or even brightening up dull and cloudy skies.
It’s this attention to detail that transforms a photo from good to outstanding, giving your properties the best chance of being seen by the right buyer.
The best way to ensure you get fantastic photos every time is to hire a professional property photographer. At CJ Property Marketing we have the knowledge and experience to photograph all kinds of homes, balancing lighting and composition to achieve top-quality results. Each image is individually edited, including blue sky editing as standard, and delivered to you the following day.
If you would like professional photos for your next property listing, call us on 01494 358888 or email us at info@cjpropertymarketing.com.
