Your 2020 Property Marketing Plan

What are your business goals this year? Maybe you’d like to… Get invited to more valuations Win more instructions Increase your profits Provide more value to your clients No matter what you’d like to achieve, your approach to property marketing can make all the difference. And the good news is that with a solid marketing strategy in place, you can …

Email Marketing For Estate Agents: What Should I Write About?

Now that we’ve convinced you of the power of email marketing, the next step is to figure out what you’re going to write. As with content marketing or social media, at first it can feel like a bit of a minefield. But once you have a solid strategy in place, it’s a fairly straightforward marketing tool that can reap huge benefits …

Why Every Estate Agent Should Be Using Email Marketing

Email is a highly underused and undervalued marketing strategy, not just by estate agents, but by a wide range of industries. And it’s easy to see why. One of the oldest forms of digital communication, once upon a time email newsletters were used purely to advertise services and give company adverts. Needless to say, consumers tired of this pretty quickly. …

7 Lead Generating Video Ideas For Estate Agents

When it comes to selling houses, video is a powerful marketing tool. But many estate agents simply don’t know where to start. If you’ve been considering using video in your marketing, you’ve come to the right place. Here are 7 lead generating video ideas for estate agents that you can start using right now. Testimonials When you are deciding whether …

Property Marketing: 8 Reasons To Make Use of Video

Over the past few years, video has risen through the ranks as an up-and-coming marketing strategy to a must-have for the majority of industries. But when it comes to property marketing, many estate agents and developers are still hesitant to take the plunge. Here are 8 reasons why you shouldn’t miss out on this game-changing tool in property marketing. 1. …

14 Ways To Repurpose Your Blog Posts

When it comes to content marketing for estate agents, many simply do not know where to start. In fact, if you’re an estate agent posting regular, valuable blog posts to your website, you are already ahead of the curve when it comes to content marketing. But once you have put in the hard work and effort to get your post …

What Makes A Good Property Brochure?

The vast majority of potential buyers may start their house hunt online, but as we covered in our recent blog post, property brochures are still essential when it comes to modern marketing. But what exactly is it that makes a good property brochure?  These days, you can drop your photos and text into a template and have it sent to …

Why You Should be Using Floor Plans In All Your Property Listings

With technology changing at an astounding rate, it can be easy to get caught up in the latest ways to present your property. And while things like HD videos and digital furnishing are highly valuable parts of your marketing strategy, it’s important not to forget the basics too. Floor plans may have been around for a while, but they are …

Content Marketing: A Powerful Tool for Estate Agents

Do you have some awareness of what content marketing is, but aren’t sure of the right way to go about it? Or perhaps you know exactly what it entails, but aren’t sure how it can help your business? In short, content marketing is a type of marketing that involves creating and sharing content to your audience. This can include blog …

How CGIs Can Help Sell Your Property

When it comes to selling new builds, computer generated images play a key part in your marketing strategy. Not only do they allow you to create interest while the property is still under construction, but they also help potential buyers to visualise what the final space will look like. Here is everything you need to know about CGIs and how …