What Now? Your Updated 2020 Property Marketing Plan

While most estate agents have reopened their doors, buying and selling property looks vastly different than before, with a brand new set of guidelines to follow and a totally different way of working to adapt to. For potential buyers, this is uncharted territory. Consumer confidence is understandably low, with people likely to remain cautious about large purchases for months to …

How To Write Property Descriptions That Sell

After photography, the copy in a listing is going to be one of the main driving factors in prompting a buyer to get in touch. If writing doesn’t come naturally to you, it’s tempting to just describe the basics and leave it at that, but the power of well-crafted copy can’t be underestimated. Buyers can tell when a description as …

Instagram Post Ideas For Estate Agents

As you may have read in our recent post about property marketing in uncertain times, staying connected is now more important than ever. With Instagram seeing a 40% increase in use, it’s the perfect platform to engage with your audience when in-person meetings just aren’t an option. But while many estate agents know that they should be on Instagram, many …

Property Marketing In Uncertain Times

Estate agencies are no stranger to industry threats, whether that be government changes, recession or shifting interest rates. But the situation we currently find ourselves in is unlike anything that agents have faced before. With what is going on in the world, it’s natural to feel uneasy and to question what steps you could be taking. But the truth is …

What Makes A Good Property Video?

Over the past couple of years, video marketing has dramatically increased in popularity with estate agents – and for good reason. As we’ve covered before on our blog, using video can have a huge impact on your property listings, even increasing enquiries by over 400%. But not all property videos are created equal. Read on to discover the key components …

11 Ways Estate Agents Can Get Started With Video Marketing

Video is still very much leading the way when it comes to digital marketing, but when it comes to video and estate agency it can be hard to know where to start. Ranging from quick clips filmed on your phone to high-production property videos, there are many ways that you can start incorporating it into your marketing strategy today. 1. …

Estate Agents: 10 Social Media Mistakes To Avoid

Social media can be a fantastic way to build awareness and generate leads for your business. But it also comes with a long list of dos and don’ts that can make or break your social media success. When it comes to social media for estate agents, there are certain types of posts and strategies that, over time, can work wonders …

Your 2020 Property Marketing Plan

What are your business goals this year? Maybe you’d like to… Get invited to more valuations Win more instructions Increase your profits Provide more value to your clients No matter what you’d like to achieve, your approach to property marketing can make all the difference. And the good news is that with a solid marketing strategy in place, you can …

Email Marketing For Estate Agents: What Should I Write About?

Now that we’ve convinced you of the power of email marketing, the next step is to figure out what you’re going to write. As with content marketing or social media, at first it can feel like a bit of a minefield. But once you have a solid strategy in place, it’s a fairly straightforward marketing tool that can reap huge benefits …

Why Every Estate Agent Should Be Using Email Marketing

Email is a highly underused and undervalued marketing strategy, not just by estate agents, but by a wide range of industries. And it’s easy to see why. One of the oldest forms of digital communication, once upon a time email newsletters were used purely to advertise services and give company adverts. Needless to say, consumers tired of this pretty quickly. …