Should You Outsource Your Property Inventories?

With a quarter of households in the UK set to rent privately by 2021, the workload for lettings agents is constantly increasing. For some, outsourcing is a great way to make sure they provide a consistently high service in every area of the letting process, both for tenants and for landlords. A common service that agents choose to outsource is …

Passive Marketing Ideas For Estate Agents

Estate agent marketing techniques are more vast and varied than ever. While it may feel overwhelming at times, the good news is that never before have you had to many tools at your disposal to help your clients find you. Marketing activities can be split into two categories: active or passive. Today, we’re going to look at some passive estate …

What Now? Your Updated 2020 Property Marketing Plan

While most estate agents have reopened their doors, buying and selling property looks vastly different than before, with a brand new set of guidelines to follow and a totally different way of working to adapt to. For potential buyers, this is uncharted territory. Consumer confidence is understandably low, with people likely to remain cautious about large purchases for months to …

How To Write Property Descriptions That Sell

After photography, the copy in a listing is going to be one of the main driving factors in prompting a buyer to get in touch. If writing doesn’t come naturally to you, it’s tempting to just describe the basics and leave it at that, but the power of well-crafted copy can’t be underestimated. Buyers can tell when a description as …

Instagram Post Ideas For Estate Agents

As you may have read in our recent post about property marketing in uncertain times, staying connected is now more important than ever. With Instagram seeing a 40% increase in use, it’s the perfect platform to engage with your audience when in-person meetings just aren’t an option. But while many estate agents know that they should be on Instagram, many …

Property Marketing In Uncertain Times

Estate agencies are no stranger to industry threats, whether that be government changes, recession or shifting interest rates. But the situation we currently find ourselves in is unlike anything that agents have faced before. With what is going on in the world, it’s natural to feel uneasy and to question what steps you could be taking. But the truth is …

What Makes A Good Property Video?

Over the past couple of years, video marketing has dramatically increased in popularity with estate agents – and for good reason. As we’ve covered before on our blog, using video can have a huge impact on your property listings, even increasing enquiries by over 400%. But not all property videos are created equal. Read on to discover the key components …

11 Ways Estate Agents Can Get Started With Video Marketing

Video is still very much leading the way when it comes to digital marketing, but when it comes to video and estate agency it can be hard to know where to start. Ranging from quick clips filmed on your phone to high-production property videos, there are many ways that you can start incorporating it into your marketing strategy today. 1. …

Estate Agents: 10 Social Media Mistakes To Avoid

Social media can be a fantastic way to build awareness and generate leads for your business. But it also comes with a long list of dos and don’ts that can make or break your social media success. When it comes to social media for estate agents, there are certain types of posts and strategies that, over time, can work wonders …

Your 2020 Property Marketing Plan

What are your business goals this year? Maybe you’d like to… Get invited to more valuations Win more instructions Increase your profits Provide more value to your clients No matter what you’d like to achieve, your approach to property marketing can make all the difference. And the good news is that with a solid marketing strategy in place, you can …