7 Lead Generating Video Ideas For Estate Agents

When it comes to selling houses, video is a powerful marketing tool. But many estate agents simply don’t know where to start. If you’ve been considering using video in your marketing, you’ve come to the right place. Here are 7 lead generating video ideas for estate agents that you can start using right now. Testimonials When you are deciding whether …

Property Marketing: 8 Reasons To Make Use of Video

Over the past few years, video has risen through the ranks as an up-and-coming marketing strategy to a must-have for the majority of industries. But when it comes to property marketing, many estate agents and developers are still hesitant to take the plunge. Here are 8 reasons why you shouldn’t miss out on this game-changing tool in property marketing. 1. …

14 Ways To Repurpose Your Blog Posts

When it comes to content marketing for estate agents, many simply do not know where to start. In fact, if you’re an estate agent posting regular, valuable blog posts to your website, you are already ahead of the curve when it comes to content marketing. But once you have put in the hard work and effort to get your post …

What Makes A Good Property Brochure?

The vast majority of potential buyers may start their house hunt online, but as we covered in our recent blog post, property brochures are still essential when it comes to modern marketing. But what exactly is it that makes a good property brochure?  These days, you can drop your photos and text into a template and have it sent to …

Why You Should be Using Floor Plans In All Your Property Listings

With technology changing at an astounding rate, it can be easy to get caught up in the latest ways to present your property. And while things like HD videos and digital furnishing are highly valuable parts of your marketing strategy, it’s important not to forget the basics too. Floor plans may have been around for a while, but they are …

Content Marketing: A Powerful Tool for Estate Agents

Do you have some awareness of what content marketing is, but aren’t sure of the right way to go about it? Or perhaps you know exactly what it entails, but aren’t sure how it can help your business? In short, content marketing is a type of marketing that involves creating and sharing content to your audience. This can include blog …

How CGIs Can Help Sell Your Property

When it comes to selling new builds, computer generated images play a key part in your marketing strategy. Not only do they allow you to create interest while the property is still under construction, but they also help potential buyers to visualise what the final space will look like. Here is everything you need to know about CGIs and how …

Using Creative Photography to Market High Value Homes

Photography plays a key part in marketing any property, but there are certain houses that demand a little extra attention. Because of their size and unique features, standard photography alone often doesn’t do justice to higher value homes. But by thinking outside the box, you can use photography to better showcase a property’s features and differentiate you from other estate agents in …

Getting Started with Instagram Stories for Estate Agents

With social media changing at such a rapid rate, it can be hard to keep up with all the latest features. But there are some that estate agents should definitely be taking advantage of, and Instagram stories is one of them. Here is everything you need to know about what they are, what they’re good for, and a step-by-step guide …

What Makes a Good Property Photo?

Good photography lies at the heart of every property listing and is often the first thing that draws potential buyers in. We all know that first impressions count, so it’s important that you get your images right every time. But what exactly is it that makes a property photo stand out from the crowd? Here are a few things to …