The Estate Agent’s Guide To Improving Local SEO

Word of mouth has always been hugely valuable for estate agents, but today online search is just as important. It may surprise you to learn that almost half of all searches on Google are seeking local information, with 86% of users relying on the internet to find a nearby business. So if a search for estate agents in your area …

Property Virtual Tours: Do You Really Need Them?

Property virtual tours have completely changed the way buyers can view prospective homes. Particularly during 2020, when in-person viewings were understandably reduced, this technology has allowed estate agents to facilitate sales safely and efficiently. While virtual tours have been around for a long time, in recent years they have become a much more popular addition to the property marketing tool …

5 Things All Estate Agent Websites Need In 2021

The way that web pages are designed and interacted with changes every year, and estate agent websites are no different. With everything else going on in your business, it can be easy to just let your website tick away in the background. But as times change and technology improves, there are certain things you must have on your site to …

Everything You Need To Know About Property Inventories

Property inventories are just one of the many steps involved in successfully letting out a property. With everything else going on, like referencing, maintenance and arranging security deposits, an inventory may not seem all that important. But ensuring you have a thorough process and report in place can save you hassle, time and money. Read on to find out everything …

Property Marketing Trends For 2021

Property marketing trends are always changing, and that’s no different in 2021. Whether through market changes, current events or simply a shift in people’s behaviour, the areas where you need to spend your time evolve from year to year. To make sure you are making the most of your marketing budget and attracting your ideal clients, these are changes you …

How To Make The Most Of Your Property Video

Video is one of the most effective property marketing tools, especially now that people are looking for ways to minimise contact throughout the buying process. They may add an extra expense to your property marketing strategy, but the results from video are undeniable. Not only do videos engage potential buyers, but research has shown that they can increase enquiries by …

How Estate Agents Can Generate More Leads Online

The internet is an invaluable tool for building brand awareness and generating leads for estate agents. When used to its full potential, it can be a way to not only generate leads in the short-term, but to keep them coming in year after year. So if you’re not making the most of it, then it’s high time you did. Here …

What Social Media Platforms Work Best For Estate Agents?

Digital marketing is always evolving, particularly when we look at social media. As well as all the different platforms, there is a constant stream of new updates and algorithm changes that can make it hard to know which platforms will work for you. In today’s blog post, we’ve broken down 4 of the main platforms, weighing up their pros and …

Should Estate Agents Outsource Their Social Media?

Outsourcing can be hugely beneficial for estate agents, particularly when it comes to marketing activities. Not only can it save you time, it can also increase efficiency and help you improve your service. There are certain things that estate agents should always outsource, such as property photography or property videos. But what about social media? Posting high-quality content on a …

Should You Outsource Your Property Inventories?

With a quarter of households in the UK set to rent privately by 2021, the workload for lettings agents is constantly increasing. For some, outsourcing is a great way to make sure they provide a consistently high service in every area of the letting process, both for tenants and for landlords. A common service that agents choose to outsource is …