Are you looking for ways to generate more interest from potential buyers or renters? One key factor that may be holding you back is the quality of your property photos. In today’s digital age, property photos are often the first thing that potential buyers or renters see when browsing listings online, and they can have a significant impact on whether …
Estate agents: here’s how you can grow your reputation in 2023
In tough times, your brand’s reputation is more important than ever. With a cost-of-living crisis, spiralling energy prices and rising interest rates, both vendors and buyers are feeling the pinch. At times when sales begin to slow down, it’s essential to increase awareness of your business and make sure you stand out from the crowd. If you’re a smaller independent …
7 Must-Have Videos For Estate Agents In 2022
When it comes to property marketing, video is as powerful as ever. But what kinds of videos should you be using? Here are 7 videos for estate agents to help reach a wider audience and generate more leads in 2022 and beyond. Introduction Videos For Estate Agents Selling homes is a personal business, and vendors often gravitate towards agents they …
Your Virtual Property Tour FAQs, Answered
We’ve written a fair bit about how a virtual property tour can enhance your marketing campaigns. But as a fairly new (and constantly evolving) technology, you may understandably have some questions about how it works in practice. In this post, we’ll answer the top virtual property tour FAQs, so you can learn more about this fantastic marketing tool. If you’d …
Estate Agent Marketing Tips To Boost Revenue In 2022
A new year is the perfect time to take stock of your business and look for fresh new opportunities to increase your revenue. And while the property market ebbs and flows, there are plenty of key marketing trends and principles that will help you along the way. Some require a bit of strategic planning, while others can be implemented almost …
The Estate Agent’s Guide To Improving Local SEO
Word of mouth has always been hugely valuable for estate agents, but today online search is just as important. It may surprise you to learn that almost half of all searches on Google are seeking local information, with 86% of users relying on the internet to find a nearby business. So if a search for estate agents in your area …
Property Virtual Tours: Do You Really Need Them?
Property virtual tours have completely changed the way buyers can view prospective homes. Particularly during 2020, when in-person viewings were understandably reduced, this technology has allowed estate agents to facilitate sales safely and efficiently. While virtual tours have been around for a long time, in recent years they have become a much more popular addition to the property marketing tool …
5 Things All Estate Agent Websites Need In 2021
The way that web pages are designed and interacted with changes every year, and estate agent websites are no different. With everything else going on in your business, it can be easy to just let your website tick away in the background. But as times change and technology improves, there are certain things you must have on your site to …
Everything You Need To Know About Property Inventories
Property inventories are just one of the many steps involved in successfully letting out a property. With everything else going on, like referencing, maintenance and arranging security deposits, an inventory may not seem all that important. But ensuring you have a thorough process and report in place can save you hassle, time and money. Read on to find out everything …
Property Marketing Trends For 2021
Property marketing trends are always changing, and that’s no different in 2021. Whether through market changes, current events or simply a shift in people’s behaviour, the areas where you need to spend your time evolve from year to year. To make sure you are making the most of your marketing budget and attracting your ideal clients, these are changes you …