Video is one of the most effective property marketing tools, especially now that people are looking for ways to minimise contact throughout the buying process. They may add an extra expense to your property marketing strategy, but the results from video are undeniable. Not only do videos engage potential buyers, but research has shown that they can increase enquiries by …
How Estate Agents Can Generate More Leads Online
The internet is an invaluable tool for building brand awareness and generating leads for estate agents. When used to its full potential, it can be a way to not only generate leads in the short-term, but to keep them coming in year after year. So if you’re not making the most of it, then it’s high time you did. Here …
What Social Media Platforms Work Best For Estate Agents?
Digital marketing is always evolving, particularly when we look at social media. As well as all the different platforms, there is a constant stream of new updates and algorithm changes that can make it hard to know which platforms will work for you. In today’s blog post, we’ve broken down 4 of the main platforms, weighing up their pros and …
Should Estate Agents Outsource Their Social Media?
Outsourcing can be hugely beneficial for estate agents, particularly when it comes to marketing activities. Not only can it save you time, it can also increase efficiency and help you improve your service. There are certain things that estate agents should always outsource, such as property photography or property videos. But what about social media? Posting high-quality content on a …
Should You Outsource Your Property Inventories?
With a quarter of households in the UK set to rent privately by 2021, the workload for lettings agents is constantly increasing. For some, outsourcing is a great way to make sure they provide a consistently high service in every area of the letting process, both for tenants and for landlords. A common service that agents choose to outsource is …
Passive Marketing Ideas For Estate Agents
Estate agent marketing techniques are more vast and varied than ever. While it may feel overwhelming at times, the good news is that never before have you had so many tools at your disposal to help your clients find you. Marketing activities can be split into two categories: active or passive. Today, we’re going to look at some passive estate …
What Now? Your Updated 2020 Property Marketing Plan
While most estate agents have reopened their doors, buying and selling property looks vastly different than before, with a brand new set of guidelines to follow and a totally different way of working to adapt to. For potential buyers, this is uncharted territory. Consumer confidence is understandably low, with people likely to remain cautious about large purchases for months to …
How To Write Property Descriptions That Sell
After photography, property descriptions are one of the main driving factors in prompting a buyer to get in touch. If writing doesn’t come naturally to you, it’s tempting to just describe the basics and leave it at that, but the power of well-crafted copy can’t be underestimated. Buyers can tell when property descriptions have been skimped on, and if they …
Instagram Post Ideas For Estate Agents
As you may have read in our recent post about property marketing in uncertain times, staying connected is now more important than ever. With Instagram seeing a 40% increase in use, it’s the perfect platform to engage with your audience when in-person meetings just aren’t an option. But while many estate agents know that they should be on Instagram, many …
Property Marketing In Uncertain Times
Estate agencies are no stranger to industry threats, whether that be government changes, recession or shifting interest rates. But the situation we currently find ourselves in is unlike anything that agents have faced before. With what is going on in the world, it’s natural to feel uneasy and to question what steps you could be taking. But the truth is …