Your Virtual Property Tour FAQs, Answered

We’ve written a fair bit about how a virtual property tour can enhance your marketing campaigns. But as a fairly new (and constantly evolving) technology, you may understandably have some questions about how it works in practice. In this post, we’ll answer the top virtual property tour FAQs, so you can learn more about this fantastic marketing tool. If you’d …

Estate Agent Marketing Tips To Boost Revenue In 2022

A new year is the perfect time to take stock of your business and look for fresh new opportunities to increase your revenue. And while the property market ebbs and flows, there are plenty of key marketing trends and principles that will help you along the way. Some require a bit of strategic planning, while others can be implemented almost …

The Estate Agent’s Guide To Improving Local SEO

Word of mouth has always been hugely valuable for estate agents, but today online search is just as important. It may surprise you to learn that almost half of all searches on Google are seeking local information, with 86% of users relying on the internet to find a nearby business. So if a search for estate agents in your area …

5 Things All Estate Agent Websites Need In 2021

The way that web pages are designed and interacted with changes every year, and estate agent websites are no different. With everything else going on in your business, it can be easy to just let your website tick away in the background. But as times change and technology improves, there are certain things you must have on your site to …

Property Marketing Trends For 2021

Property marketing trends are always changing, and that’s no different in 2021. Whether through market changes, current events or simply a shift in people’s behaviour, the areas where you need to spend your time evolve from year to year. To make sure you are making the most of your marketing budget and attracting your ideal clients, these are changes you …

How Estate Agents Can Generate More Leads Online

The internet is an invaluable tool for building brand awareness and generating leads for estate agents. When used to its full potential, it can be a way to not only generate leads in the short-term, but to keep them coming in year after year. So if you’re not making the most of it, then it’s high time you did. Here …

Passive Marketing Ideas For Estate Agents

Estate agent marketing techniques are more vast and varied than ever. While it may feel overwhelming at times, the good news is that never before have you had so many tools at your disposal to help your clients find you. Marketing activities can be split into two categories: active or passive. Today, we’re going to look at some passive estate …

What Now? Your Updated 2020 Property Marketing Plan

While most estate agents have reopened their doors, buying and selling property looks vastly different than before, with a brand new set of guidelines to follow and a totally different way of working to adapt to. For potential buyers, this is uncharted territory. Consumer confidence is understandably low, with people likely to remain cautious about large purchases for months to …

How To Write Property Descriptions That Sell

After photography, property descriptions are one of the main driving factors in prompting a buyer to get in touch. If writing doesn’t come naturally to you, it’s tempting to just describe the basics and leave it at that, but the power of well-crafted copy can’t be underestimated. Buyers can tell when property descriptions have been skimped on, and if they …