When it comes to property marketing, video is as powerful as ever. But what kinds of videos should you be using? Here are 7 videos for estate agents to help reach a wider audience and generate more leads in 2022 and beyond.
Introduction Videos For Estate Agents
Selling homes is a personal business, and vendors often gravitate towards agents they feel a rapport with. Introduction videos are a great way to start building a connection before potential clients have even picked up the phone. The format is naturally more engaging than text alone, and can be used to present a lot of valuable information in just a couple of minutes.
In your introduction video, you can include things like a short background on your experience in the industry, why you started your business and your approach to selling property. The key thing to remember is that while this video is technically about you, it’s really for the benefit of your clients.
With this in mind, try to communicate things in a way that puts them first. For instance, rather than simply saying, “I’ve been selling houses in x area for 10 years”, you could say, “I’ve been selling houses in x area for 10 years, during which time I’ve forged strong community bonds and developed a deep knowledge of this unique market”. You are essentially saying the same thing, but the second option highlights how your experience can help them sell their home.
Educational Content
Video can help make almost any topic feel more digestable and is a great format for educational content. The purpose of these videos for estate agents is to not only educate your audience but also showcase your expertise.
Things like market news and updates work well here. You can also share helpful information for potential clients that will walk them through the selling process. For instance, you could make videos about getting their home ready for sale, the paperwork they will need or the ins and ours of selling a leasehold property.
Remember, just because selling homes is second nature to you, it might still be completely unfamiliar to your clients! Educational videos are a great way to help them feel at ease and have even more confident in your services.
These videos needn’t be highly-produced if you don’t want them to be. They could even work well filmed in your phone and posted to social media, for example on your Instagram stories. You can then save them together on your profile, easily available for anyone to see.
Another great thing about educational videos is that you can transcribe the content and post it on your blog, opening up even more opportunity for lead generation.
Testimonials
People love social proof, with a whopping 93% of consumers reading reviews before making an online purchase. What’s even more powerful than a written review? A video testimonial.
Choosing who to sell your home is a big decision, and people will often visit several agents and do a lot of research before making their choice. Seeing real clients talk about their experience can be just the thing to tip the scales in your favour.
To create the most effective video testimonial, you need to have good questions. This will help you extract the right kind of information from your client. Good questions include things like:
- What concerns did you have about selling your home? This question might seem a little unusual, but chances are that any concerns your clients had will be shared by future prospects. What it’s really asking is how you helped alleviate their concerns, showing that you can do the same for others.
- Why did you choose us to sell your home? This questions offers a great opportunity for your clients to explain how you stand apart from other agents.
- How did the sales process go? Prospects want to be sure that their sale will be as smooth and stress-free as possible. While every sale is unique, it’s reassuring to hear real-life experiences from previous clients.
- What would you say when recommending me to a friend? This open-ended question allows your clients to explain in their own words what made your service so great.
Property Videos For Estate Agents
Of course, this list wouldn’t be complete without property videos, among the most common (and effective!) videos for estate agents.
Research has shown that listings with video can attract up to 400% more engagement. They provide the perfect accompaniment to professional property photography, giving better insight into how the home looks and feels in real life.
Property videos come in all different forms, from quick 30-second walkthroughs to longer, creatively edited productions. However, they all serve the same main purpose: to attract more buyers to the property. No matter what your budget, there is a style of property video to suit your needs.
There are plenty of other places you can share your video to help get the best return on your investment. As well as directly in the listing, you could add your property video:
- On your website
- In your email signature
- On social media
- In a blog post
- In a marketing email
Local Area Videos
If your agency serves a specific area then a video is ideal for sharing your knowledge and attracting the right clients. A video showing thing like local amenities, landscapes and even pubs and restaurants will help sell the lifestyle that comes attached to your properties.
These types of videos can be simply set against music or you can also add in your own voiceover to share some of your own insights into the area. Once made, it’s a great addition to the About Page of your website (which is often the most visited page next to your home page).
You could even create a dedicated page on your website all about the local area and include the video there. This has the added benefit of being great for SEO (in other words, helping you get found when people Google ‘estate agent in ____________).
Open House Invitations
To help your open house be as successful as possible, a video invitation is a great way to attract more people and spread the word. People respond much better to a video invitation as opposed to say, a generic email or Facebook event, because it feels much more personal.
This type of video for estate agents needn’t be too long or complex – in fact, keeping it short will help it perform even better on social media. A quick run through of essential details including the date and time, key features of the home and some cinematic sneak peeks of the inside of the property should be more than enough for an effective invitation.
The video format is really easy to share through all kinds of channels, including social media, email and messaging services like Whatsapp. This increases the likelihood of people sharing the invitation with friends or family who are looking to buy and will also help to increase attendance.
Special Occasion Greetings
Special occasions like Christmas and Easter offer the perfect chance to reach out to your audience and forge a more personal connection. As well as keeping in touch with former clients, you can also use these videos to nurture your relationship with potential clients.
Again, these kinds of videos are great for social media as they promote engagement on your page and help build a sense of community. You can even have your videos edited with seasonal graphics or music to add an element of fun.
Conclusion: 7 Videos For Estate Agents To Use In 2022
Video is becoming more and more popular every year. If you’re yet to embrace this marketing tool, 2022 is the perfect time to start! CJ Property Marketing has been creating professional property videos for a number of years and has served hundreds of happy clients. So if you’d like to talk through your options, we’d be delighted to help. Give us a call on +44 1494 358888 or send us a message via our contact page.
