In tough times, your brand’s reputation is more important than ever. With a cost-of-living crisis, spiralling energy prices and rising interest rates, both vendors and buyers are feeling the pinch. At times when sales begin to slow down, it’s essential to increase awareness of your business and make sure you stand out from the crowd. If you’re a smaller independent …
Estate Agent Marketing Tips To Boost Revenue In 2022
A new year is the perfect time to take stock of your business and look for fresh new opportunities to increase your revenue. And while the property market ebbs and flows, there are plenty of key marketing trends and principles that will help you along the way. Some require a bit of strategic planning, while others can be implemented almost …
Property Marketing Trends For 2021
Property marketing trends are always changing, and that’s no different in 2021. Whether through market changes, current events or simply a shift in people’s behaviour, the areas where you need to spend your time evolve from year to year. To make sure you are making the most of your marketing budget and attracting your ideal clients, these are changes you …
How Estate Agents Can Generate More Leads Online
The internet is an invaluable tool for building brand awareness and generating leads for estate agents. When used to its full potential, it can be a way to not only generate leads in the short-term, but to keep them coming in year after year. So if you’re not making the most of it, then it’s high time you did. Here …
Passive Marketing Ideas For Estate Agents
Estate agent marketing techniques are more vast and varied than ever. While it may feel overwhelming at times, the good news is that never before have you had so many tools at your disposal to help your clients find you. Marketing activities can be split into two categories: active or passive. Today, we’re going to look at some passive estate …
Property Marketing In Uncertain Times
Estate agencies are no stranger to industry threats, whether that be government changes, recession or shifting interest rates. But the situation we currently find ourselves in is unlike anything that agents have faced before. With what is going on in the world, it’s natural to feel uneasy and to question what steps you could be taking. But the truth is …
Your 2020 Property Marketing Plan
What are your business goals this year? Maybe you’d like to… Get invited to more valuations Win more instructions Increase your profits Provide more value to your clients No matter what you’d like to achieve, your approach to property marketing can make all the difference. And the good news is that with a solid marketing strategy in place, you can …
14 Ways To Repurpose Your Blog Posts
When it comes to content marketing for estate agents, many simply do not know where to start. In fact, if you’re an estate agent posting regular, valuable blog posts to your website, you are already ahead of the curve when it comes to content marketing. But once you have put in the hard work and effort to get your post …
Content Marketing: A Powerful Tool for Estate Agents
Do you have some awareness of what content marketing is, but aren’t sure of the right way to go about it? Or perhaps you know exactly what it entails, but aren’t sure how it can help your business? In short, content marketing is a type of marketing that involves creating and sharing content to your audience. This can include blog …