Your 2020 Property Marketing Plan

What are your business goals this year?

Maybe you’d like to…

  • Get invited to more valuations
  • Win more instructions
  • Increase your profits
  • Provide more value to your clients

No matter what you’d like to achieve, your approach to property marketing can make all the difference. And the good news is that with a solid marketing strategy in place, you can make this year your best one yet.

Read on to find out exactly how to get the most out of your property marketing in 2020.

Level Up Your Property Photography

If you are still taking your own property photos, then it’s seriously time to think about going pro. Smartphones may have turned us all into amateur photographers, but professionals have often spent years honing their craft, learning all there is to know about lighting, angles and composition. Hiring a specialist property photographer ensures that you will get the best results every time. And with the vast majority of property searches now starting online, it’s more important than ever.

If you’re already using a pro to capture your images, have a think about how you can build on that this year. Why not try twilight photography? Or using an aerial drone? Creative photography is a great way to set yourself apart from your competitors and shows potential clients that you are willing to put in that extra effort to get their property sold.

Embrace The Power of Video

It’s no secret that video is a powerful tool in helping to grow your business, and its impact is only getting stronger. In fact, it’s estimated that this year video content will account for 80% of internet traffic.

So why has video marketing become so huge? There are a few reasons why. It’s is easy to consume, engaging to watch, and it helps build trust with your clients. And the good news is, it’s never been easier to get started. From Facebook lives to professional property videos, there are plenty of opportunities for you to use video in your estate agency.

If you need some more inspiration, take a look at our blog post outlining 7 lead-generating ideas for estate agents.

Authentic Content Marketing

The approach to content may have changed over the years, but it’s still a key part of property marketing in 2020.

Gone are the days where a hastily-written, generic blog post would be enough to boost your traffic. In 2020, it’s all about authenticity and delivering value to your audience. So, how do you know what your audience wants? The best way to figure it out is to put yourself in their shoes. If you were looking to buy or sell a house right now, what information would you really value from your estate agent? Start creating content with that mindset, and you can’t go too far wrong (but if you’d like an easy exercise to help get you started, head over here).

Authentic content not only helps your clients, but its key for boosting your online engagement. So if your company blog was gathering dust in 2019, it’s time to make a change.

We appreciate that creating valuable content does take time, but the good news is that you can use that content to generate leads again and again. Here’s a handy guide that gives you 14 ways to repurpose your blog posts.

Make Your Brochures Bespoke

For some industries, brochures may feel old hat, but we are firmly of the opinion that when it comes to property marketing, there is still very much a place for print. Your brochures are somewhere you can really set yourself apart from other agents in your area, so if you’re printing off A4 particulars then it’s time you had a rethink.

A high-quality, professionally produced brochure doesn’t just sell bricks and mortar, it sells the lifestyle of the home. Print design can be perfectly tailored, bringing together HD photography, accurate floor plans and compelling copy into one cohesive product. Do you want the property to feel luxurious or affordable? Exclusive or family-friendly? These concepts can all be achieved through creative brochure design.

Adding a bespoke element to your property marketing is an instant winner for potential new clients. It shows that you approach each instruction on an individual basis, taking time to understand exactly what makes each home special.

Making sure your marketing is up to date is key in reaching your business goals. We hope that our suggestions have given you some food for thought for how to boost your property marketing in 2020. But as always, if you’d like a helping hand, feel free to get in touch.

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