When it comes to selling houses, video is a powerful marketing tool. But many estate agents simply don’t know where to start. If you’ve been considering using video in your marketing, you’ve come to the right place. Here are 7 lead generating video ideas for estate agents that you can start using right now.
When you are deciding whether or not to buy a product or use a service, chances are that you will check the reviews before you make a decision. Reviews and testimonials are a form of social proof, a highly valuable factor in decision-making. Why? Humans are social creatures, and we like to seek advice and confirmation before we do things by ourselves.
Thanks to its format, video testimonials are among the most persuasive forms of social proof out there. As we covered in a recent blog post, video is inherently emotive, with the power to connect to people faster and more effectively than through text alone.
With thousands of new properties being added to Rightmove every single day, it’s important to have listings that stand out from the crowd. Including video is a great way to do this.
At a time when most house hunts begin online, video has the power to ‘stop the scroll’ and show the features of a property in a more compelling way.
Not only will using video differentiate you from other agents, but it can also help you win instructions. In fact, up to 85% of buyers and sellers say that they are more likely to instruct an estate agent who uses video.
Social Media Videos
Once you have your property video, you can repurpose it across your social media platforms by getting your videographer to cut it into smaller clips (you can take a look at our Instagram for some real-life examples of this).
That means that from each 2 minute property video, you can generate as many as 12 different clips for social media. This will not only save you time, but will also provide you with a ready-made video marketing campaign for your new instruction.
Short video clips work brilliantly on social media, and are shared 1200% more than image and text posts combined – a great way to find that one perfect buyer.
Did you know that the ‘About’ page is one of the most visited pages on most sites? When vendors are looking for an estate agent to instruct, they will be trawling through website after website trying to narrow down which ones they should contact. Business introduction videos are a great way to present all the information they need in an engaging, easy-to-digest way.
You can also include a link to the video in the marketing packs that you send to potential clients. That’s a win-win in our books.
Estate Agent Profiles
Selling your home is a personal business, and the human element is an important factor when it comes to choosing an agent. Like business introduction videos, ‘meet the team’ videos are a brilliant strategy for conveying your brand personality.
Plus, if a potential client has seen videos of your team, they will already feel that sense of familiarity. This is key in pushing them one step closer to instructing you to sell their home.
If your potential clients are already on your FAQs page, they are already showing interest in your agency. Rather than having them read a long page of questions and answers, why not record your responses on video?
By doing so, you can build on that initial interest by connecting with them in a more personal way. This helps to build the ‘know, like and trust’ factor, increasing the chances of that potential client picking up the phone.
If you serve a specific area, a video is a great way to introduce the location to potential movers. From ducklings swimming at the local pond to the buzz of the village coffee shop, video captures the atmosphere of a location in a way that photography doesn’t.
Location has, and always will be, a pivotal part of any moving decision. Video can help people to better imagine themselves living in your area, giving them a real taste of their potential future home.
So there you have it – 7 video ideas for estate agents that you can use to boost your business. If you’d like to know more, please don’t hesitate to contact us via phone or through the contact form and we will be happy to help.
P.S. To find out how to craft compelling property listings that really sell, be sure to grab your free download here.