Estate Agent Marketing Tips To Boost Revenue In 2022

A new year is the perfect time to take stock of your business and look for fresh new opportunities to increase your revenue. And while the property market ebbs and flows, there are plenty of key marketing trends and principles that will help you along the way. Some require a bit of strategic planning, while others can be implemented almost …

Property Marketing Trends For 2021

Property marketing trends are always changing, and that’s no different in 2021. Whether through market changes, current events or simply a shift in people’s behaviour, the areas where you need to spend your time evolve from year to year. To make sure you are making the most of your marketing budget and attracting your ideal clients, these are changes you …

Your 2020 Property Marketing Plan

What are your business goals this year? Maybe you’d like to… Get invited to more valuations Win more instructions Increase your profits Provide more value to your clients No matter what you’d like to achieve, your approach to property marketing can make all the difference. And the good news is that with a solid marketing strategy in place, you can …

Using Creative Photography to Market High Value Homes

Photography plays a key part in marketing any property, but there are certain houses that demand a little extra attention. Because of their size and unique features, standard photography alone often doesn’t do justice to higher value homes. But by thinking outside the box, you can use photography to better showcase a property’s features and differentiate you from other estate agents in …

What Makes a Good Property Photo?

Good photography lies at the heart of every property listing and is often the first thing that draws potential buyers in. We all know that first impressions count, so it’s important that you get your images right every time. But what exactly is it that makes a property photo stand out from the crowd? Here are a few things to …

Can Twilight Photography Help Sell Property?

Twilight photography can be a highly valuable part of your property marketing strategy. These are shots taken during the golden hour, just before and during sunset, when a lovely golden warmth fills the sky, diffusing the sun’s rays and reducing harsh shadows. After tuning on all the mood an accent lighting, the photographer chooses a viewpoint and waits for just …

How Aerial Photography can Boost Property Sales

When it comes to selling houses, traditional photography might not always be your best option. With thousands of new properties being added to Rightmove every single day, it’s important to have listings that stand out from the crowd. Aerial photos are an easy way to ensure a property has the best chance of being seen by buyers, while also pegging you …